When I first left school I worked as a children’s nanny both in the UK and abroad. I am still in touch with my first ‘babies’ and now they have little ones of their own! I always seek first hand feed back on any new products from this reliable source!
I became the owner of Hidden Lily in 2012, having worked for the company part time when my own children were little in the early nineties. When I first began we sold our lovely personalised toys and gifts at craft and gift fairs before on line shopping had really taken off. We had a different ‘non- google’ friendly name back then. We updated our name and brand in 2012. Hidden Lily has gone from strength to strength. Our aim has always been to provide toys and children’s products that are a little bit different. We use new on trend fabrics and use beautiful non plastic packaging where we can.
Hidden LilyAt Hidden Lily we like to concentrate on quality rather than quantity and this makes our range extra special. We know our customers are looking for something a little different, and we have well made, great quality, gifts, toys, and homeware. We personalise our products by hand beautifully. We design and make simple colourful toys that encourage small children to use their imagination in creative play. No instructions, no rules, just fun, and innovation. We pride ourselves on traditional styles with a nostalgic familiar feel that are updated for todays little ones!

We have consistently great reviews, plenty of loyal repeat customers and are very proud to be part of Oodlique. It is a great platform for amazing personalised, special gifts and inspiring presents for every occasion.


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