Kali Stileman completed a degree in 3D design and initially illustrated for The Body Shop. She later retrained as a primary school teacher. After having children of her own, Kali wanted to set up a business that could tie together the skills she had learned in her previous roles so she founded The Square Card Company in 2002.
She noticed a gap in the market for quality greetings cards for children and together with her illustrative skills and understanding of young children the business grew. Kali expanded her offering with luxury gift wrap and licensed some of her designs to feature on other products. Later, she published books for children.
I came on board in 2014 after meeting Kali at a life drawing class, she was drawing and I was modelling! We hit it off straight away and Kali invited me to join her in the running of the business. We rebranded in 2016 to Kali Stileman Publishing due to Kali’s success with her children’s books, especially “Peely Wally” as it made sense to have her name on the back of our cards so that fans of the books would recognise our other products. We also thought that it would be fun to branch out into other card sizes and not be constrained to the square card format!
During 2016 we focused on gifts and now produce personalised enamel mugs and super quality wall stickers. For the future we plan on expanding our collection of personalised gifts and have lots of projects in the pipeline. We are so happy to be a part of Oodlique as it is the perfect platform to showcase our personalised gifts and cards.