Meet The Makers: Pooter Personalised Sock Gift Books
18 Jan


Gifts are important.
We think they should be thoughtful and put a smile on someone’s face. We also think they should live on long after they’ve been given and bring joy over and over again. That’s why we created Pooter.

‘We’ are John and Louise. We’re married and have twins, one boy and one girl, ‘The Pooters’.
They’ve made us think differently and probably inspired a lot of our gifts. We write and illustrate them in our own little studio over copious amounts of tea. Our first range ‘A present for my…’ was released at the end of 2013 and we launched our second range ‘You’re going to be…’ in 2015.

Why and when did you decide to start your business?

We had just left Australia after 11 years with our two-year-old twins to come back to Ireland for family. I had given up my full time job as a media manager in an advertising agency and really wanted to get stuck into my own business. My husband was the creative genius and illustrated our gift books and we wrote them together and in 2015 Pooter was born.

Where do you seek inspiration from for your product range?

Our twins and our nieces and nephews. When writing the gift books we need to get into the mindset of the little ones.

What are your greatest achievements to date?

I think the biggest achievement was hitting over 30,000 units in sales. That was something we never thought would happen.

Who inspires you?

Any female who has a family and works all hours on their own business to achieve the success they do.

What is important to you in business?

To be diligent with the day-to-day running of the business. If I am organized I can easily achieve what I set out to do that day.

What do you enjoy most about your business?

I’m very lucky in the sense that I can work my own hours. I can answer only to myself and I don’t have the pressure of a more formal job. Also when someone sends a review about how our gift books have been received is very heartwarming.

What has been your biggest endorsement to date you have received for your product/s

We have a range ‘You’re Going to be…’ we love when a customer requests a personalized a card with one of our gift books announcing their pregnancy to their families. That is always lovely to hear.

Why did you choose to list your products on oodlique?

We noticed the outstanding quality of oodlique.com. The back end of this site has been exceptional and the ease of the website is really good.

What has your experience been like working with oodlique?

It is early days yet as we only listed our items late last year but the support that we get is amazing.

What does the future hold for your business?

We currently have two ranges and would love to expand into more areas with the gift books and the personalised options we can offer.

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